By Fourcade22
The shoe industry is a forever growing industry which grossed more than US$ 220 billion in 2017. With that being said, the number is already bigger today then what it was 2 years ago. It is expected to grow to around US$ 320 billion already in 2023. So, who is one of the largest one in the world? It is the American sports brand, named Nike.
Nike is in both the fashion and the sport industry. They create clothing and shoes for athletes and the normal guy in the street. In addition to design their own products through their own designers. They do also have frequent collabs with other well-known designers in the fashion industry such as Virgil Abloh and Jerry Lorenzo. Collabs with famous sport athletes like Cristiano Ronaldo and Lebron James or big teams is also something we see quite often. Nike´s most famous rival within the shoe industry must be the German brand Adidas. Adidas is actually very close to Nike when it comes to have frequent collabs with famous designers and athletes. Names like Raf Simons, Kanye West and Lionel Messi are some that comes to mind. But which brand is the most successful and what does it the most successful? It is without a doubt Nike. It can easily be seen on sales number, where Nike earned US$ 21 billion in 2017 and Adidas earned almost US$ 15 billion the same year. But a thing that is interesting to see is that Adidas are growing more year by year than what Nike do.
But as it stands right now, Nike is the winning “team”. The reason why Nike is the most successful brand is simple because they are coming with something new frequently. All from innovative shoe technology or just normal upgraded shoes for the normal consumer. Another reason is their ownership in the famous Jordan brand. A brand founded by the legendary basketball player Michael Jordan. The Jordan shoes is often more exclusive when it comes to availability and design. The shoes are often sold in limited releases where the interest of the shoes become higher in the time they are selling. To be fair the Jordan brand has been very popular in North-America for decades, but in the recent time it has became more popular in other parts of the world. That is quite clearly an indicator that the Nike brand is growing more globally.
Sources:
https://money.cnn.com/2018/04/16/news/companies/adidas-nike-sportswear/index.html
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