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In the design industry today, we have many different companies and organizations that work for the better in the society. In the 21thcentury there has been a lot attention on products that should be more environmental, and not damaging for the earth. Many modern organizations see this as an opportunity to not only better themselves, but also get the users of their products to understand the importance of being ‘’better-buyers’’. But how does a single design-company follow this up?
The modern solution
Hugo Industridesign is one of the most branding companies within the industry design in Norway. Industry design is explained as developing physical products across various fields, such as health, communication, leisure and work. These values of the industry design are also found in the values of Hugo’s vision, which is to be an efficient and rewarding choice for any client wishing to develop smart, functional and aesthetic products.
The clients of Hugo Industridesign are some of the most known brands in Norway, and their design is known as being easy, but modern and esthetic as well. Some well-known clients are Rema 1000, VG, Orkla and Ringnes. The clients often contact Hugo, and then the company produce the design to the client’s products. Recently Hugo Industridesign designed the new Imsdal-bottle for Ringnes Bryggeri, and the bottle is very rustic, modern and easy to use for the user. The bottle also symbolizes the Norwegian mountains where the water in the bottles come from.
Competition in the industry
As in the industries of art, there is also competition in the design industry. The market for design is complex, and the different industries are competitive. The market for industry-design in Norway is seen to be hard. To get a design as you want there needs to be close contact with the designer and the client. The industry of industrial design combines art, business and engineering, and the designers are often to be seen as engineers as they work closely with the modern solutions.
An important role for the designer is to try to fit the product for not only the brand, but also the users. The products need to apply something for the users interests and values. Here is where the importance of designing environmental products is important. The industry design for 100 years ago was focused on mass-production under the second industrial revolution, and todays industrial design is changing dynamically alongside the need for new design-competencies in creating new kinds of products.
The single company
Hugo Industridesign’s role in the industrial design is to try to get products to fit the users, but also to respect the values of the company. It is important to understand that industrial designers are not producing something for themselves, but for companies, and in this way, they are earning money. We have seen that the values of Hugo Industridesign are following up the values and mentality of the general values of Industry design.
Sources
https://aho.no/en/about-aho/unitsfields/industrial-designThe Oslo School of Architecture and Design, Industrial Design
https://www.hugodesign.no/tjenester/Hugo Industridesign, About
Making sense of art and design industries 