By charlottesaur
Today I am going to write about the biannual FUSHION Festival Oslo which opens today (august 30th). After Oslo Runway sadly took to an end, FUSHION became the new fashion-happening this year. For those who are unsure of what FUSHION is all about, here is a short summary of what you can expect of Norway´s new fashion and art festival.
Through these days both known and unknown designers will get the chance to show their new collections. This time, there is a new thing happening. New Norwegian clothing design will be linked to art, and among these, the new sustainable collection from ESP is displayed at Andreas Siquelands exhibition “Hole in the woods”. This exhibition is about how a person sheds light on the forest and nature for own profit. FUSHION is all about the new dialogue between designers and artists who form the new frontiers of fashion art today.
Siquelands collection is inspired by the forest, lakes, the seasons and all the surroundings which are followed by living on the countryside. His work is considered as art because his area of practice is painting and is exhibited at a gallery. The exhibition can be visited in the centre of Oslo, open for all, on certain opening hours.
For an artist like Siqueland, industrial networks are important. By making a collaboration with Fushion Festival, networks are created by exchange relationships. “Hole in the woods” is a sustainable collection which is an important detail to promote, especially nowadays. It has a nice and natural touch to it, and that will give a positive effect considering todays crises, like global warming. At the same time, his exhibition is displayed to a bigger audience and a bigger market, without the message getting lost in translation. This support and promotion-activity will put the artist in the market of recognized Avant-garde.
The exhibition is characterized by inclusive circuit because of focus on nature. Also, often political capital generates, instead of symbolic or economic capital from the commercial markets. In Siquelands description of the new collection, he mentions how “the old forest was bulldozed by tractors” and “The forest had lost it´s anchors.” This may indicate that his new collection has a political motive, and that may be one of the reasons he chose to collaborate with a sustainable collection, like he did. Even though it can seem like the political capital generates, the collaboration will also have intentions in the commercial markets.
Making sense of art and design industries 