By: Randomdude88
Apple’s chief design officer Jonathan Ive is leaving Apple to make his own firm. Jonathan Ive is the man that is responsible for designing iconic products such as the iPhone and iPod. He is now launching his own firm called “LoveFrom”. Despite leaving Apple, Ive is still going to work with Apple as his primary client and will therefor work closely with Apple on future projects. Because of Ive´s departure Apple is losing $10 Billion in value of its company, and this is just because they’re chief design officer is leaving. Is design more important to value creation than what we think?
Borja de Mozota says that there are four sources on how design creates value:
- Differentiation
- Co-ordination
- Learning and transformation
- Financial
You can also say that this is a type of “measuring design-driven differentiation value”. The reason why is because the chief designer did help increase Apple´s marked share until now that he is leaving.
I think this proves that we are more bound with design than we think. We don’t buy things that we find ugly. Even when you want to try something at the supermarket you look at the design of a product to help you decide if this is the product that you want. I think design lies in a human subconscious and it affects the consumers behavior more than we know. Everything from a video game to a t-shirt you look at the design before buying. I think this shows how important this actually is. I think the reason why Apple lost so much value is because design is one of the key factors when you buy a product. If the design on the iPhone was ugly and not handy, I´m certain that Apple wouldn’t sell as good as they do today. But if Apple only cared about the design and not how the actual product works it wouldn’t sell either. The key is a combination of design and the built up, I think. Also, the design on the iOS system is very important. I know for a fact that a lot of people buy Apple´s products because of its design, how all their products work together (the design of the ecosystem) and how easy it is to use. So the design on the iPhone and the graphic design on the iOS system is both very important for Apple to be able to sell their products, and it´s going to be more expensive to hire their previous head designer because of his new firm. I don´t think this will be a problem, but we have to wait and see!
Thank you for reading and stay tuned!
Xoxo Randomdude88
Sources:
Mozota, B. B. The Four Powers of Design: A Value Model in Design Management. Design Management Review, 17(2), 44–53. Available at: https://bura.brunel.ac.uk/bitstream/2438/1388/1/Four%20Powers%20of%20Design.pdf
Mozota, B. B. The Four Powers of Design: A Value Model in Design Management. Design Management Review, 17(2), 44–53. Available at: https://bura.brunel.ac.uk/bitstream/2438/1388/1/Four%20Powers%20of%20Design.pdf
Making sense of art and design industries 