trulte12
The last decade we have experienced a huge development in Norwegian design. Brands who started off as a niche brands have now created a marked for themselves abroad. One of these brands is holzweiler. Holzweiler was established in 2013 by the siblings Susanne, Maria and Andreas Skappel Holzweiler. Their vision was to create a Oslo based fashion house celebrating individuality and unique creative expressions. They have also experienced a huge success abroad with profiles as Gigi Hadid wearing their brand.
Holzweiler is under the category fashion design. Design can be defined as the process when you decide the final look on a product when it comes to functionality and design. In holzweilers case this means to design pieces of clothing with a strong passion for art, culture and sustainability. Throughout the line you´ll also find a signature patterns, artistic prints and a vivid use of color. To stand out and keep their marked position they also have to develop other arenas than just design.
After the climate crisis people now care much more about where the product is produced, which materials the brands uses and sustainability. If other brands decides to do this and holzweiler just keeps up with the design other brands can take some of their customers in Norway and abroad. I don’t think this will be a huge problem because holzweilers vision is to be a hip brand and this is the hugest theme in design these days.
Although Holzweiler have experienced a huge development domestic and aboard their not alone in the success the brands Acne, Filippa K etc. have a solid sales ratio on the marked, and since they have a marked abroad they also have to compete with brands in other countries. To keep their market position they have to keep develop sustainable good design to keep up with their competitors, the trio have come to an agreement that it is space for them in the international marked and have no plans to slow down. This is positive for both the consumers and the brand.
It does not seem like holzweiler is slowing down or giving up their marked position at first. I am exited to see what they produce in the future.
Making sense of art and design industries 