By: ChFro41
Value creation is defined as the use of knowledge, capital and / or work for the purpose of creating economic value (Wikipedia, 2019). Apple Inc. is a world leader in its unique technology, design and innovation. Throughout the years they have built a brand that is one of the most valuable in their market. One might say that their tremendous value creation has come from elegant design, innovation and easy usability. This is probably one of several reasons why Apple`s products are sold in high numbers all over the world. Another reason might be that Apple uses its own operation system and interface. Once you own an Apple product, it is designed to be seamlessly compatible with other Apple products. Apple also knows their costumers needs and demands. If you own an iPhone, you might find it hard to switch to Android, because all your previous data, information, pictures etc. is synchronized with Apples own platform. The question is: do you choose to stick to your Apple products because you feel locked in Apples circle of product combability? You might find it difficult switching to Android when you know that your whole “digital life” are in iCloud or uploaded to your Apple-ID. Since iPhones doesn’t use an external memory card, it’s hard to transfer data into an Android-based phone.
I would say that Apple has been unique in terms of value creation with its technology and design to continuously offer the consumer new products that fits into a puzzle – where you have to constantly renew upgrading to achieve a complete “board”. In addition, Apple creates solid products with a really clean and timeless design and is also associated with high quality. They have provided jobs to thousands of people.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Over the years they have created a brand that is so strong and well known that I honestly think you could ask almost anyone, anywhere in the world, and they would now Apple Inc. famous logo. You immediately associate the apple logo with their company and the knowledge of what they provide.
Because of extremely successful products they’ve achieved an economic value, both through knowledge about people’s expectations to them, but also through their capital to develop high standard products. This makes their customers stick with them, and buy their products again and again.
Sources
Making sense of art and design industries 