Making sense of art and design industries

By Rosy Callisto

This post aims to give a short analysis in response to the blog “Artkets” by omelettedulamar. As with any other blog, the first thing you notice is the title. From my interpretation, the name is the product of merging the words “art” and “markets” together. The name itself is original and creative, however it is not compelling enough as a headline to be successful. It would be smart to come up with a title that allures the audience to open the post. Moving on to the content, the author summarizes the different existing art markets, followed by the statements that succeeding in them is hard and that the meaning of each artwork depends on the individual.

What works?

The blog is broken down into paragraphs, each containing a new information. This makes it easier to read the post and more pleasing for the eye. Moreover, the blog is informative and it clearly explains the different markets. This means that it backs up the expectations created from the title. By explaining these markets, the author successfully incorporates theory from seminar 2, where the ‘industrial networks’ approach of classifying art by Zoloni was discussed.

What could be improved?

The first thing you notice is that the blog is missing a picture. Adding a captivating visual content can help boost the reader’s engagement with the post. An idea could be to include a picture of an artwork that tends to be perceived differently depending on the person.

Furthermore, the text is quiet confusing. You do not get a clear idea of what the aim of the blog is as the paragraphs are loosely connected together. I would suggest to initially state the aim of the post in the opening paragraph. Moreover, the author needs to find a way to make the paragraphs more coherent. The text starts with the opinion that the meaning of an artwork differs depending on each individual’s perception, then it states that succeeding in the art industry is pretty challenging, just to immediately jump to a description of the art markets. There seems to be no logical link between the sentences. I believe it would be easier to focus on one of these topics instead of just briefly discussing each of them in one sentence. For example, the author could focus on topics like “Why it is important to distinguish between different art markets”, “What challenges are artists facing today?”, “The need of ‘democracy’ in valuating art”, etc. Adding to that, the author could try to include some examples to back up his/her statements. We are presented with the idea that it is hard to be an artist, but why? The author has the basis of a good blog but he/she does not further explore the arguments supporting the topics. As a final remark, I did notice multiple grammar mistakes, so it could be smart to get a relative to check the text or using different sites like Grammarly before submitting.