By: Selbo
That’s what Danish artist Poul Pava says about his collection. This collection is known for their spontaneous and naive figures that reflects on the customers inner child. Its illustrations have over the years gotten international attention. Poul Pava has created its own universe. With a collaboration with Aida from 2008, the brand keeps growing.
“Art in all its forms needs a creator. And at the other end a recipient. Without either, there can be no art” – Poul Pava
Poul Pavas design is easy to recognize. Among its competitors in interior and kitchen stores, their design stands out. Their signature illustrations of humans are artistic and unique. In a modern world, many designers go for a plain and simple design. With Poul Pavas playful design on simple items, they catch the eyes of costumers walking by. The Danish artist depicts a human form of childlike paintings and drawings. Even their designed logo stands out, with a font that looks like a childs handwriting.
When you search for the definition of what design is, most sites describe it as “design is about solving problems and meeting the needs of people”. This is where Poul Pava has gotten it right. Pricewise, Poul Pava is affordable. It’s a design for all ages, sexes and lifestyles. They have made their collection collectable, so you can fill up as time goes. Their interior line includes glasses, thermos, plates, bowls, egg cups, vases, jugs, tableware, storage jars, tablecloths etc.
“Happiness or happiest in the world is probably the one who hasn’t got a clue to what happiness is!” – Poul Pava
The consumers. What kind of consumer buys this design? The brand stand for finding our inner child with a design that illustrates that message. Is the brand for families with young children? Artistic consumers? Art lovers? Playful consumers? Low-budget consumers who wants designer products? This is a brand for all. Art and design are for everyone. If it’s a good design, depends on the eyes who see.
According to designer Dieter Rams, there are ten principals of good design. He argues that a good design is… innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough down to the last detail, environmentally friendly and “as little design as possible”. All check, check and check for Poul Pava designs. This is a design that has made it in the market. In this line of work, the competition is high. In Norway, this design is often seen in the Kitchn Stores all over the country. Some franchise stores may take it in. The design has its own spot in the store, promoting its own universe. And with that, who doesn’t love affordable design products?
Making sense of art and design industries 