Non-economic values’ effect on profitability
By: Lipsum123 According to Heskett (2015) design as a business activity must be judged in terms of contributions to profitability. To measure this one must have a focus on monetary value, in terms of costs, prices, profits and capital. But is really monetary value everything? How can non-economic values co-exist with design’s need to be … More Non-economic values’ effect on profitability