Written by: magshegs How do you typically picture the audience in museums? If you are like me, I might picture them as relatively grown up. Men and women who have visited hundreds of museums in the past. Staring at sculptures and artworks with their hands folded behind their back. For some museums, that may be … More Targeting the young ones

magshegs This spring the national museum in Norway announced that the museum had made a deal with the Fredriksen sisters. Kathrine and Cecilie Fredriksen are daughters of one of Norway’s most famous businessmen. The deal means that the sisters will lend out art to the museum for at least ten years, and it includes a … More Should museums use all resources available to show the best art?

magshegs The italian brand Alessi was founded in 1921. It began selling stainless-steel equipment to Italy´s professional kitchens, a classical low-margin high-volume good for mainly professional buyers. But something changed. From the 1980s, Alessi began selling high-margin luxury goods. And today, the Italian design is sold all over the world. From Italy, to London and … More Where design and art meet 

magshegs You might know her name or seen her face. Or seen her art, maybe? The 23 year old Norwegian painter Nora Nesheim has been in the Norwegian media several times the past year. In the financial newspaper Finansavisen in February, she spoke about being a social media artist in a changing art industry.  Being … More The digital dealer