Posted on September 10, 2019 by lipsum123 The post “Keeping up with trends – A zero sum game?” written by Lipsum 123, discusses the importance of following trend when you are a designer. The writer illustrates his arguments with a concrete example: Holzweiler siblings and one of their main competitors, Acne Studio, on how they … More In response to « Keeping up with trends – A zero sum game? »

While Art is considered to something pure, Marketing is often perceived as a “dirty” word. We may wonder how these two opposite concepts can be linked? Since 1990s many changes had occurred in the field of art. Indeed, we moved from an autonomous art, where art works were exposed only in certain places for only … More Are audience focus and communication essentials for the survival of Museums?

  Apple is a company that achieved to include design as a key point in its organisation and strategy. Indeed, Steve Jobs had understood that design will be crucial in the development of its products, he said « Some people think design means how it looks. But of course, if you dig deeper, it’s really how … More Is design management policy one of the reasons of Apple’s success ?

by Mathilde Today I’m going to present you an international design brand whose timeless collection unites world-famous classic and contemporary furniture, lighting and accessories: FRITZ HANSEN. Founded in Denmark in 1872 they belong to the furniture design industry. They are specially recognized worldwide for the most iconic pieces of furniture from renowned Danish architects and … More Fritz Hansen, when a single piece of furniture can beautify an entire room

by Mathilde Yesterday, I was looking for a quote about art on google when I found an article called “How to Market yourself as an artist”. First, I was amused by this title, then It drove me to asked myself about what’s being an artist nowadays. Do you just have to state it to become … More Be an artist or not to be