By pic4sso In the art-industries it can be difficult to create value. Some of the main reasons can be that most artists work on their own, and therefore must do most of the marketing themselves. It’s also a huge market where you compete with not only one but thousands of other artists. By being in … More The struggle of creating value..

by pic4sso We all know about the high-end fashion brands and have some sort of idea of what the different brand design contains of. But do we ever really think about what they actually sell? What makes that brand special? Or who they must compete with? Because I know that when I see something from … More CHANEL

by pic4sso In the art industry we might find a lot of issues, or difficulties for discussing art in the open mainstream media. We might find these difficulties because of the wide specter of what the art industry is containing. The wide specter of art goes from music to sculptures, and the differences comes with … More Mainstream