The term art has been known to people since the 18th century. Art is often linked to architecture, music, theatre, dance, visual arts or crafts. There are several different markets for art. We are in the era of contemporary art that started in the 1960s Contemporary art is distantly divided into four markets; junk, alternative, avant-garde and branded. There are some big and some small differences that separates the markets. We can talk about Avant-garde market. Avant-garde is a term used for artistic and intellectual work that is radical and innovative. Avant-gardeism covers many modernist art directions that have challenged established art and opened up new spaces for the development of an art form. Being an avant-garde will certainly aim at people and the environment that are pioneers of new currents in culture, politics and art. We can talk a lot about the markets and how they have an impact on the society and people, but what are the challenges these differences might create for discussing art in mainstream media?One can meet on several negative and positive sides in the media. Whether to promote art or whether there can be debate among the people or perhaps a political debate. For example, protests we can see a lot of in the media. Where artists create, for example, street art works In protest after the authorities have removed something they have made before or that they disagree with something. If you’re an artist who creates controversial art, it’s no wonder they can make headlines. They get more followers and inquiries that make them create more. Is it good that creating something controversial should be highlighted? It may be good to create debates, but it can also be harmful. It can also be detrimental to the art.

Sources:
(https://en.wikipedia.org/wiki/Samtidskunst).
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