Making sense of art and design industries

katt000

The purpose fashions.

The fashion industry has many big names in their category, everything from kids clothing to sport outfits. Many of the biggest companies are known for a good brand name, a good-looking logo or a recognizable pattern in their style. With recognizable pattern, I mean like Luis Vuitton, Chanel, Gucci, etc. that use their signature print on the most of their products.

To me it is not the most fascinating fashion design, because I already know, or have an expectation for what the product looks like. But a brand that use their logo, or just name, have a much better variation on the design on their products. I will talk about the brand Nike. Nike is a brand operating within fashion design and are known for their name and logo and their everyday clothing, to top sport equipment.

I really like the brand Nike, because they have a huge collection of products, and they are good quality from my experience. It’s always exciting to walk into a Nike shop, because you never know what they have in store, the products are always changing. Their logo is dominant and is usually placed on the front of the left shoulder of upper wear like t-shirt and sweaters. Their signature sentence “Just Do It” has made a huge impact on their sports collection to still keep their dominance in sport, and also make comfortable and fashion everyday clothing. They are loyal to their name, and instead of changing their name for products they produce, they add a new name to the already used Nike. So instead of Nike, a collection can be under the name Nike Air.

If I told you that I bought a product from Nike, you still wonder what type of product I bought, because Nike produces many types of products, from clothes to sport equipment.

Nike has managed to make the logo speak for itself, by creating a logo that fits and matches all of their products. Nike has become a huge name in not only sport and equipment, but their shoes like in streetwear fashion, has become a collectible product for buyers and sellers. The most expensive shoes are hard to get a hand on, which makes them very exclusive as well. In many cases, Nike products are not bought for the use of purpose of what they are meant to be used for, but for the fashion and style itself. Like walking in basketball shoes, just for walking the street, and you most likely don’t even play basketball.

So, is it not the purpose of the product that makes us buy it, but is it actually the fashion value we are drawn to?