Can a famous person impact a well established brand?

Text by iloveicecreamandchocolate Is it possible that one song from one rapper create huge value for a well-established and recognized brand? In 2017 a rapper called Lil Pump released his breakout single “Gucci Gang”. It started off as a protest against the rich people culture and he wanted to promote the cultural Marxism. Instead he … More Can a famous person impact a well established brand?

Can a lamp be something more than just a lamp?

Text by iloveicecreamandchocolate The design organisation Ateljé Lyktan is a Swedish lamp design company. Already in 1936 they started designing lamps in Åhus in Sweden. For more than 80 years they have been designing innovative and award winning lamps for private households, public buildings and areas. Such as 16.000 lamps for the Olympics in Munich … More Can a lamp be something more than just a lamp?

The art industry

Text by iloveicecreamandchocolate The art industry can be divided into four distinct markets. These are classical contemporary, avant-garde art market, alternative art market and junk art market. The reason why we separate the art industry into different categories is because of different art styles, funding, recognition and distribution. Because there are so many different types … More The art industry