Are audience focus and communication essentials for the survival of Museums?

While Art is considered to something pure, Marketing is often perceived as a “dirty” word. We may wonder how these two opposite concepts can be linked? Since 1990s many changes had occurred in the field of art. Indeed, we moved from an autonomous art, where art works were exposed only in certain places for only … More Are audience focus and communication essentials for the survival of Museums?

The beauty of life in an exhibition of death

On culture night in Copenhagen, many culture-related institutions exhibited their practice. I was so lucky to stumble into Landsforeningen Liv og død’s exhibition. Not anchored in fine art this institutions way of exhibiting their purpose has made me felt a way no other artwork has done before. Therefore, this must also be art. The exhibition … More The beauty of life in an exhibition of death

Can a famous person impact a well established brand?

Text by iloveicecreamandchocolate Is it possible that one song from one rapper create huge value for a well-established and recognized brand? In 2017 a rapper called Lil Pump released his breakout single “Gucci Gang”. It started off as a protest against the rich people culture and he wanted to promote the cultural Marxism. Instead he … More Can a famous person impact a well established brand?

Can a lamp be something more than just a lamp?

Text by iloveicecreamandchocolate The design organisation Ateljé Lyktan is a Swedish lamp design company. Already in 1936 they started designing lamps in Åhus in Sweden. For more than 80 years they have been designing innovative and award winning lamps for private households, public buildings and areas. Such as 16.000 lamps for the Olympics in Munich … More Can a lamp be something more than just a lamp?

How would you like to experience your art today?

By olivnes Yesterday, on the evening of October 17th 2019, I had the privilege of attending the Art Night x Gilbert & George. It featured a (short but sweet!) concert with Emelie Hollow, an Art Night Conversation with anthropologist Charlotte Bik Bandlien and art historian Erlend Hammer, 3 mini guided tours, DJs and bars at … More How would you like to experience your art today?

Why do male artists earn more than female artists?

MINECRAFTKID Value creation is defined as when a business generates value. Over some time, companies have learned that it´s not only revenue made from stocks etc, that determines whether a business is successful and/or generates value, but rather the value creation, making the ideas, people, and the overall brand more of a factor to what … More Why do male artists earn more than female artists?